Why would you even care about this guy?

Question:

Why would you even care about this guy?

"Find out why a restaurant association is protesting rapper K-Fed's upcoming Super Bowl ad."
The guy doesn't have any stayle, class, inteligent, education, etc.
Leaves his pragnent girlfriend, wife, all + his kids. Why would anyone give him a minute?

Best Answer - Chosen by Asker: Notoriety. He can sell something based on name recognition. He should be a poster boy for a family law practice.